California’s Cupertino Today, Apple unveiled the iPhone 16 Pro and iPhone 16 Pro Max, which are powered by the A18 Pro chip and have features like Apple Intelligence, larger screens, expanded creative possibilities with cutting-edge pro camera tools, gorgeous visuals for immersive gaming, and more. Powerful generative models developed by Apple are available for the iPhone through Apple Intelligence, an intuitive personal intelligence system that recognises user context to provide relevant and useful intelligence while maintaining user privacy. A quick and simple method to get visual intelligence and engage with the sophisticated camera system is provided by Camera Control. These new Pro models achieve the best quality and frame-rate combination yet offered on the iPhone, thanks to a new 48MP Fusion camera with a quicker quad-pixel sensor that allows 4K120 fps video recording in Dolby Vision. Other improvements include a 5x Telephoto camera on both Pro models, studio-quality microphones to capture more realistic audio, and a new 48MP Ultra Wide camera for higher-resolution photos, including macro. Larger screens, the thinnest boundaries of any Apple device, and a significant increase in battery life—the iPhone 16 Pro Max boasts the longest battery life on an iPhone ever—are all features of the robust yet lightweight titanium design.
Black titanium, natural titanium, white titanium, and desert titanium are the four gorgeous finishes that the iPhone 16 Pro and iPhone 16 Pro Max will come in.
Black titanium, natural titanium, white titanium, and desert titanium are the four gorgeous finishes that the iPhone 16 Pro and iPhone 16 Pro Max will come in.

Black titanium, natural titanium, white titanium, and desert titanium are the four gorgeous finishes that the iPhone 16 Pro and iPhone 16 Pro Max will come in.
“The iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made, powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence,”Whether they’re editing a photo without a hand, editing meeting notes for a more polished tone, or using the sophisticated camera system to capture their next masterpiece in 4K120 fps in Dolby Vision — all while enjoying extraordinary battery life — customers who are looking for the best possible iPhone will be able to take advantage of this huge step forward.”

Built for Apple Intelligence

In order to simplify and expedite daily chores, Apple Intelligence on the iPhone 16 range uses Apple silicon and generative models to comprehend and produce language and visuals, take action across apps, and draw from personal context. Apple Intelligence uses Private Cloud Compute to protect user data security and privacy. This innovative method offers a remarkable advancement in artificial intelligence privacy by enabling the flexibility and scaling of computing power between on-device processing and larger, server-based models that operate on specialised Apple silicon servers. The first features of Apple Intelligence will be released as a free software update next month in U.S. English for the majority of the world’s regions.
Users can use systemwide writing tools to edit emails or notes to make them friendlier, shorter, or more formal; evaluate their writing for grammar, sentence structure, and word choice; and condense selected material to make it easier to read.Participants are automatically alerted when a recording is started during a call in the Phone app, and Apple Intelligence creates a summary at the conclusion of the session to help remember important details.
A user’s initial email copy is displayed on the iPhone 16 Pro before they request the usage of writing tools driven by Apple Intelligence to polish it.
The more polished version of the user’s initial email copy, produced with Apple Intelligence, is displayed on the iPhone 16 Pro.
A user’s initial email copy is displayed on the iPhone 16 Pro before they request the usage of writing tools driven by Apple Intelligence to polish it.
Users can revise, proofread, and summarise material almost anywhere they write with systemwide writing tools, which come with the original set of Apple Intelligence features.
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Priority Messages in Mail, a tool that recognises the content of emails and highlights time-sensitive messages, and summarised notifications are two ways Apple Intelligence assists users in setting priorities. Summaries highlight the most crucial details of each email rather than just the opening few lines, and they are displayed throughout a user’s inbox.
In addition to receiving a new design with a sophisticated glowing light that encircles the screen’s edge when in use, Siri becomes even more integrated into the overall system experience. Speaking with Siri is more fluid and natural due to its sophisticated language-understanding capabilities. Siri keeps context from one request to the next and follows along when users fumble their words. Users can quickly complete daily chores by typing to Siri at any time and switching between text and speech with ease. Additionally, Siri is now well-versed on the characteristics of iPhones and other Apple products, allowing her to respond to hundreds of enquiries about them.
Stop the video from playing: Siri on the iPhone 16 Pro was redesigned.
Speaking with Siri is now more fluid and natural thanks to a revamped Siri experience that includes the initial set of Apple Intelligence features.
Later this year and in the months that follow, other Apple Intelligence features will be released, such as Image Playground, which lets users quickly generate amusing photos. The ability to generate unique Genmoji by just typing a description or by choosing a picture of a friend or relative would elevate emoji to a whole new level.